The following opportunities were identified and aligned with solving the overarching challenge:
Business Goals
Design Goals
I then began some initial ideation and created some user flows:
After completing a prototype, I tested 6 features with 6 users by analyzing their behavior as they worked through the prototype. The following challenges arose:
Projecting Scope
Adapting a Solution for Bars who can't afford the Puck Investment
Creating a Solution for All Behaviors
Splitting a Tab Flow
Puck Alternative Solution
To address a wide range of bar goers, I have created a three tiered system:
The importance of creating an MVP, understanding these features early and committing to them for the duration of the first product cycle. The difficulty in providing a solution for everyone within an environment that allows innovation and existing intuition to exist simultaneously.